BALAM
The Beast in a Drink
The design of BALAM is inspired by Salvadoran roots and the ancestral strength of the jaguar, whose figure takes center stage in the logo, symbolizing power and mysticism in our culture. The label combines bold typography with graphic elements that evoke tradition, highlighting authentic ingredients like fermented corn and 100% brown sugarcane panela. The packaging conveys a sophisticated character, while professional photography captures the product’s essence, vibrant colors, and the jaguar's wild spirit.
This project merges my skills in graphic design and photography to create a unique visual and emotional experience, perfect for brands with identity and cultural purpose.
