MADNESS is a striking visual editorial that challenges conventional masculinity by merging high fashion with performance art. At the center of the story is a pair of black leather men’s shoes designed by Guillermo Castañeda, detailed with bold black stripe lines a metaphor for structure, discipline, and artistic rebellion.
The model, a classically trained ballet dancer, carries the visual narrative through dynamic poses, tension-filled movement, and sculptural presence. Every image captures the paradox of poise and power delicate yet grounded, graceful yet fearless.
Creative Intent
This project is a tribute to creators who stand at the edge of tradition and madness. Where craft, identity, and emotion converge. It dares to redefine the male gaze in fashion, through the lens of power and movement.
Photography & Art Direction by Ed Mejía Studio
Model: Professional Ballet Dancer
Designer: Guillermo Castañeda
Location: El Salvador
Concept & Styling: Ed Mejía Studio
Designer: Guillermo Castañeda
Location: El Salvador
Concept & Styling: Ed Mejía Studio