Bob Marley & The Wailers "Infinite Legacy"
Limited Edition Box Set
Project : Celebrating Bob Marley's 72nd Birthday with a Limited-Edition Box Set
Branding | Visual Identity | Look & Feel Development : Eduardo Mejía & Alex Saavedra
Branding | Visual Identity | Look & Feel Development : Eduardo Mejía & Alex Saavedra
Preserving Legacy, Embracing Modernity
In this project, I embarked on a transformative journey with the legendary Bob Marley & The Wailers Legacy, aiming to reimagine their iconic brand identity. This endeavor was not merely a redesign but a renaissance—a modern evolution of their established legacy. Through the design of the "Infinite Legacy" Limited Edition Box Set, we sought to honor Marley's timeless influence while infusing it with a contemporary edge.
The Rebranding Approach
Our mission was to preserve the rich historical essence of Bob Marley & The Wailers while adapting their identity to resonate with today’s dynamic, digital-savvy audience. By blending tradition with innovation, we crafted a visual narrative that bridges the past, present, and future—capturing the heart of their music and message.
Creative Concept: "Infinite Legacy"
The "Infinite Legacy" collection is a tribute to the eternal impact of Bob Marley & The Wailers. This exclusive set blends music, history, and style into a timeless design that transcends generations. The concept reflects the infinite nature of Marley's cultural and musical influence, offering collectors not just an item but a meaningful experience that connects to the spirit of his music and his enduring message.
Design & Execution
As a Creative Designer and Photographer, I played a pivotal role in conceptualizing and developing the visual identity for this project. Key highlights include
Luxury Box Design a sophisticated and authentic graphic design line that embodies elegance while honoring Marley's legacy // Graphic Elements impactful designs for presentation boards layout look & feel, vinyl covers, posters, and an original concert ticket, blending nostalgia with modern artistry Product Photography High-quality imagery that captures the exclusivity and emotional essence of the collection by merging design with storytelling, I ensured the "Infinite Legacy" collection delivers a cohesive, emotional, and visually striking experience—one that celebrates the timeless legacy of Bob Marley & The Wailers.
This project exemplifies my dedication to creating designs that respect history while embracing innovation, delivering a tribute as infinite as Bob Marley’s cultural and musical impact