CONCEPT
What does hunger relief look like on a tight budget?
We translated that question into a visual metaphor: a stack of coins, minimalist and striking against Wendy’s signature red. A burger without the burger—because this time, value is the hero.
We translated that question into a visual metaphor: a stack of coins, minimalist and striking against Wendy’s signature red. A burger without the burger—because this time, value is the hero.
The campaign line “Justo para perder el hambre” (“Just enough to beat hunger”) guided the creative process.
This photo became a visual symbol of smart spending, without sacrificing satisfaction.
Client: Wendy’s El Salvador
Agency: Publicidad Comercial Mullenlowe El Salvador
Role: Concept Development · Photography · Art Direction · Post-production
Year: 2019
Role: Concept Development · Photography · Art Direction · Post-production
Year: 2019
Hi, I’m Eduardo Mejía — A visual creative blending design, photography, and concept-driven storytelling.
I specialize in turning ideas into powerful images that speak, sell, and stay in your mind.
Let’s make your next idea iconic.